Client : Purple Bricks
Agency : Regular Practice
Branding, Brand Guidelines Development Purplebricks, one of the original disruptors of the property game, was rebranded with a custom, modular logo and a refreshed core palette. The new identity is built around a flexible “house system,” reflecting the diversity of homes on the platform and brought to life across everything from social to signage.
I worked on the rebrand as a whole as part of the RP team and developed the branding guidelines to ensure a consistent, playful, and inviting brand world.
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